Matt Goodwin’s proposal to tax people without children, what he calls a “negative child benefit tax”, has sparked major political backlash in the UK.
The controversial idea was revealed in a blog post and has raised pressing questions around fairness, gender equality, and policy-making. At its core, the proposal suggests those without children should pay higher taxes to address Britain’s demographic challenges.
Key Takeaways:
- Reform UK candidate Matt Goodwin proposed taxing childless people in a personal blog
- The proposal drew criticism, especially for its potential impact on women
- It raises concerns over legal fairness, ethical implications, and populist politics
- Supporters argue it opens a necessary debate on the UK’s falling birth rate
Who Is Matt Goodwin and Why Is He Making Headlines?

Matt Goodwin is a political academic turned commentator, known for his strong views on nationalism, immigration, and the state of British culture. Once considered progressive in some circles, Goodwin has shifted firmly to the populist right and currently presents on GB News.
His recent announcement as Reform UK’s candidate for the Gorton and Denton by-election propelled him into the spotlight once again, not only for his candidacy but for a controversial set of policy ideas that include taxing the childless.
Goodwin has a history of making provocative statements. In 2017, he famously ate pages of his book live on Sky News after wrongly predicting Labour’s election performance. He has also faced backlash for implying that ethnic minorities born in the UK might not be “truly British,” writing on X (formerly Twitter), “It takes more than a piece of paper to make somebody ‘British.’”
These statements, combined with his policy proposals, contribute to his controversial reputation. His latest idea, the “children tax” has stirred public debate and political outrage, with many questioning both the morality and viability of such a policy.
What Did Matt Goodwin Propose About Taxing Childless People?
In a 2023 blog post on Substack, Matt Goodwin outlined a series of suggestions aimed at reversing what he described as the collapse of the British family. Among these, the most striking was the idea of introducing a “negative child benefit tax” to financially penalise those who don’t have children.
He wrote:
“Introducing a ‘negative child benefit’ tax for those who don’t have offspring,” and added that these are ideas the UK “could be debating and developing right now.”
Goodwin proposed other policies to support his vision of a pro-family culture. He suggested removing personal income tax for women with two or more children.
He also floated the idea of having a “national day to celebrate families and parenthood,” and said families should receive a telegram from the King upon the birth of their third child. Goodwin argued for changes in school curriculums to entrench the importance of family, and for prioritising British families in housing developments.
These proposals aim to shift the UK toward a natalist model, where incentives and penalties are used to encourage childbirth. However, critics argue that taxing the childless is more punitive than persuasive.
Why Did Goodwin Suggest a Children Tax in the First Place?
Matt Goodwin’s proposal for a children tax stems from a deep concern about the future of British society, particularly around population trends, cultural shifts, and what he calls a declining commitment to family values. His arguments are framed within a broader worldview rooted in social conservatism and demographic anxiety.
UK’s demographic concerns and falling birth rates
At the core of Goodwin’s idea is a demographic argument. He cites concerns about Britain’s declining birth rate and argues that the nation is heading toward a population crisis.
According to his viewpoint, if the current trend continues, the UK will be unable to maintain a stable population or support its economy in the long run. While the government already offers child benefit, Goodwin sees this as insufficient. He believes adding “sticks” to the “carrots”, such as taxing those without children, could reverse this trend.
The context for his proposal draws parallels with natalist policies in other countries such as Hungary and Japan, where falling fertility rates have led to state interventions aimed at boosting birth rates.
Claim that “British families are imploding”
Goodwin wrote in his blog that:
“British family is imploding” and warned that this collapse is having “very real and very negative effects on the country around us.”
He blames societal shifts away from traditional family structures for a host of national issues, from economic stagnation to cultural fragmentation.
His suggestions, including changing how child benefits are structured and promoting symbolic gestures like royal telegrams for large families, are presented as solutions to what he sees as a deep-rooted social crisis.
Cultural conservatism and pro-natalist ideology
The ideological base of Goodwin’s proposal aligns with a rising movement of cultural conservatism. He envisions a society where the state actively promotes family-building, traditional gender roles, and national identity.
This is clear in his recommendation to “entrench the importance of the family in the curriculum” and to “prioritise British families when building new housing developments.”
His call for a pro-family culture echoes elements of natalist policies, but it also includes clear cultural lines, emphasising Britishness, traditionalism, and a rejection of multiculturalism. For critics, this adds a layer of exclusion and discrimination to what already appears to be a coercive policy direction.
While Goodwin’s concerns about demographics are not entirely unfounded, the methods he proposes have been viewed as ideologically charged and socially divisive.
How Have Politicians and the Public Reacted?

The response to Goodwin’s proposal has been swift and intense. Politicians, particularly from Labour, have strongly condemned the idea, arguing it represents an attack on basic freedoms, particularly those of women.
Labour’s deputy leader, Lucy Powell, issued a scathing rebuke, stating,
“Matthew Goodwin’s big idea is so ludicrous, you’d be forgiven for thinking this is something out of The Handmaid’s Tale.” She warned that it “would punish millions of women and strip them of their basic dignity to choose.”
The comparison to Margaret Atwood’s dystopian novel underscores concerns that such a tax would pressure women into motherhood and reduce autonomy over reproductive choices.
Other public commentators have echoed these concerns, describing the proposal as part of a wider effort to divide the electorate and push a socially regressive agenda. While Reform UK has defended the proposal as a conversation starter, many view it as a dangerous step toward normalising coercive population policies.
Is a Tax on the Childless Fair or Even Legal?
The fairness and legality of a tax targeting childless individuals has come under heavy scrutiny. Critics argue that such a policy would likely breach equality and human rights legislation in the UK.
It risks discriminating against people based on their family status, reproductive ability, or personal choice all of which are protected under existing laws.
Furthermore, the financial burden would disproportionately fall on women, same-sex couples, and individuals who cannot have children for medical or personal reasons.
This introduces questions of systemic bias and gender inequality. Experts have pointed out that such a tax could be subject to legal challenges in the UK courts under the Equality Act.
In addition, the moral implications of penalising citizens for not having children raise ethical red flags. While Goodwin frames it as a demographic necessity, many see it as a policy rooted more in ideology than fairness.
Are There Any Precedents for This Type of Policy?

Globally, some countries have introduced family-focused tax incentives, but few have implemented punitive measures against the childless.
- Hungary: offers tax exemptions to women with four or more children and mortgage benefits for young married couples.
- France: provides generous family allowances and tax benefits depending on the number of children.
- Japan: has attempted various incentives, including subsidies and parental leave benefits, to counter falling birth rates.
However, these policies focus on rewarding childbirth rather than penalising those who do not have children. Goodwin’s proposal is unusual in suggesting a punitive financial measure, an approach rarely seen in democratic societies.
Unlike supportive policies designed to remove barriers to parenthood, the “negative child benefit tax” introduces pressure that could be seen as coercive.
What Are the Social and Cultural Implications?
Socially, the proposed children’s tax would likely deepen divisions between different demographic groups. It risks stigmatising those who do not have children and creates a hierarchy where certain family choices are rewarded over others.
Culturally, the policy reinforces a traditionalist vision of British society, one rooted in heterosexual, nuclear families. This ignores the diverse realities of modern UK households, including single-parent families, LGBTQ+ parents, and individuals who choose to remain child-free.
There are also concerns that this could widen existing inequalities, particularly along gender and socioeconomic lines. It may lead to moral policing of private decisions and foster resentment among those who feel unfairly targeted by state policy.
The broader message such a tax sends about who is valued and who isn’t could have lasting effects on national cohesion and social inclusion.
Could This Impact the Gorton and Denton By-Election?
The timing and content of Goodwin’s proposal are closely tied to his candidacy in the upcoming Gorton and Denton by-election.
With Reform UK looking to expand its influence, this by-election has become a focal point for testing the public’s reception to controversial policy ideas.
Goodwin’s role as Reform UK’s candidate
Matt Goodwin was recently announced as the Reform UK candidate for the Manchester constituency of Gorton and Denton. As a prominent media figure and academic, his candidacy brought immediate media attention.
His proposals, particularly around the children tax, have become a central point of discussion, framing the by-election as a referendum on more radical, populist ideas.
Reform UK’s campaign, backed by Nigel Farage, is positioning itself as the challenger to Labour dominance in the area. Farage has declared the campaign is off to a “very, very good start,” suggesting a tightly contested race.
Voter sentiment in Manchester
Local response has been divided. Many voters are alarmed by Goodwin’s views, particularly women who feel directly targeted by the proposed tax.
Lucy Powell urged constituents to “defeat Reform’s extreme candidate” by voting Labour. The comparison to dystopian fiction has resonated in public discourse, potentially harming Goodwin’s appeal among moderate voters.
However, some voters see Reform’s platform as a necessary disruption to political complacency.
They believe discussing issues like family decline, housing, and demographics, no matter how controversial, is important. This indicates that while the policy may be unpopular with many, it could energise certain segments of the electorate.
What this says about Reform UK’s broader platform?
The children tax controversy is just one aspect of a broader Reform UK agenda that emphasises cultural nationalism, anti-immigration policies, and the elevation of “British” identity.
Other pledges from the party include cutting council tax and prioritising British families in housing. Critics argue that these positions are both divisive and unworkable, especially in diverse urban constituencies.
Ultimately, this by-election could serve as a litmus test for how well such hardline proposals resonate with the public. It could either legitimise Reform’s approach or expose its limitations in appealing to mainstream voters.
What Does This Say About the Future of Family Policy in the UK?

Goodwin’s proposal, while controversial, has ignited a wider debate about family policy in the UK. If nothing else, it highlights how the government’s existing approach limits child benefit, little housing support for young families may not be addressing underlying demographic issues.
- Family policy may become a more prominent electoral issue, especially as birth rates fall.
- Politicians could face pressure to introduce stronger support for parents and incentives for childbirth.
- However, punitive proposals like taxing the childless are unlikely to gain mainstream support.
The UK’s challenge will be balancing support for families without infringing on individual rights or deepening social divides.
Is This Policy Debate or Political Provocation?
While Goodwin claims to be raising a serious issue, many see his blog post as a form of political theatre. The phrasing, the timing, and the lack of a practical roadmap suggest that the proposal may have been designed more to provoke than to legislate.
Some analysts argue that this reflects a broader trend in populist politics: using polarising ideas to dominate media cycles and energise a base, even if those ideas have little chance of becoming law. In that sense, the “children tax” might say more about campaign strategy than genuine policy ambition.
Regardless, the effect is real, it has sparked widespread debate, shaped election narratives, and exposed sharp divisions about family, identity, and the role of the state.
Conclusion
Matt Goodwin’s proposal to impose a tax on people without children has placed him at the centre of a heated political storm. Positioned as a response to demographic decline, the idea has instead triggered backlash over its legality, ethics, and social implications.
Critics argue it disproportionately harms women and undermines personal freedom, while supporters frame it as a tough but necessary conversation.
This controversy, arriving in the middle of a by-election campaign, reflects a deeper tension in UK politics: how far should the state go in shaping private life? The answer will not only affect Reform UK’s electoral fate but also set the tone for future family policy debates in Britain.
FAQs
What is a “negative child benefit tax”?
It is a proposed tax that would financially penalise individuals who do not have children, aiming to address the UK’s falling birth rate.
Did Reform UK officially endorse this tax proposal?
No, the idea was expressed in Matt Goodwin’s personal blog and is not currently part of Reform UK’s formal policy platform.
How does the proposal affect women?
Critics say it puts disproportionate pressure on women to have children, reducing their autonomy and equality.
Is the policy legally viable in the UK?
Legal experts suggest it would likely violate equality and human rights protections under current UK law.
Are there any countries that tax the childless?
Most pro-natalist countries offer incentives rather than penalties, making Goodwin’s proposal unique and controversial.
Why has the policy been compared to The Handmaid’s Tale?
The comparison comes from concerns about coercing women into motherhood, a key theme in the dystopian novel.
Could this impact the Gorton and Denton by-election results?
Yes, it has become a major talking point, shaping public opinion and potentially influencing voter behaviour.
