The Aldi Mamia New Parent Fund gives UK shoppers the chance to win a £100 digital Aldi voucher after making a qualifying Mamia purchase. The scheme is a prize draw, so the £100 voucher is not automatically given to everyone who applies.
Aldi is offering 52 prizes during the promotion, with one £100 voucher awarded every seven days.
To enter, applicants must be UK residents aged over 18 and provide a photograph of a receipt showing a Mamia purchase from a UK Aldi store. The receipt must be dated within the seven days before the entry is submitted.
Only one entry is allowed per person. Entries opened on 23 January 2026 and, under the current rules, are scheduled to close at 23:59 on 23 January 2027.
What Is the Aldi Mamia New Parent Fund?
The Aldi Mamia New Parent Fund is a promotional scheme intended to help parents and carers with some of the everyday costs associated with welcoming a baby.
Rather than providing a fixed payment to every eligible household, Aldi runs the scheme as a prize draw. Valid entrants are placed into a draw from which one winner is selected every seven days.
Each successful entrant receives a £100 digital Aldi voucher. With 52 vouchers available over the promotional period, the total value of the prizes is £5,200.
The promotion is associated with Aldi’s Mamia brand, which includes products such as nappies, wipes, baby food and other baby and toddler items. Shoppers can see the wider Mamia baby range available through Aldi.
For parents managing a wider household budget, the prize draw is separate from statutory financial support. Changes to Child Benefit in 2026 are determined under government rules and have no connection with Aldi’s promotion.
How Does the Mamia New Parent Fund Work?
The process begins with an eligible Mamia purchase at a UK Aldi store.
The shopper keeps the receipt and submits the required details to Aldi by email within the permitted receipt period. Aldi then places valid entries into its prize-draw process.
One winner is selected at random every seven days from valid entries received during the relevant seven-day period. Each winner receives one £100 digital voucher.
Although winners are selected weekly, the rules do not allow the same person to submit a fresh application every week. Aldi limits participation to one entry per person during the promotion.
Who Can Enter the Aldi Mamia New Parent Fund?
The fund is open to people who meet Aldi’s published entry requirements.
An entrant must:
- Be a UK resident
- Be over the age of 18
- Make a Mamia purchase at a UK Aldi store
- Have a qualifying receipt dated within seven days before entering
- Submit the required information by email
- Use an email account they control
- Make no more than one entry
Aldi employees and their immediate families cannot enter. Employees, officers and agents of companies associated with the prize draw are also excluded.
Do You Have to Be a New Parent to Enter?
The scheme is promoted as the Mamia New Parent Fund and is intended to support parents and carers after welcoming a baby.
However, the formal entry conditions focus on UK residency, age, the qualifying Mamia purchase and the information that must be submitted.
The rules do not instruct applicants to provide a birth certificate or separate documentary evidence proving when they became a parent.
That distinction matters because the marketing purpose of the promotion should not be confused with additional eligibility requirements that are not stated in the entry conditions.
Can Carers Enter the Aldi Mamia New Parent Fund?
The fund is described as supporting both parents and carers.
A carer who meets the formal conditions, including the UK residency and age requirements and the qualifying Mamia purchase requirement, should therefore follow the same entry process.
Anyone uncertain about their circumstances should check the current promotion conditions before submitting an application.
How to Apply for the Aldi Mamia New Parent Fund?
Applying requires a Mamia purchase, a valid receipt and an email containing the information requested by Aldi.
Step 1: Buy a Mamia Product From Aldi
The applicant must make a Mamia purchase at a UK Aldi store.
Aldi’s conditions do not restrict the qualifying purchase to one particular type of Mamia item. The important requirement is that the receipt shows the Mamia purchase.
Keep the receipt after paying, as it is needed as part of the application.
Step 2: Check the Date on the Receipt
The receipt must be dated within the seven days before the date of entry.
This is one of the most important conditions to understand. A Mamia receipt from several weeks or months earlier will not meet the stated seven-day requirement simply because the promotion itself remains open.
Applicants should therefore submit their entry promptly after making the qualifying purchase.
Step 3: Prepare the Required Information
Aldi requires the entrant to provide:
- Full name
- Country of residence
- Email address
- A photograph of the receipt showing the Mamia purchase
The receipt photograph should be sufficiently clear for the purchase and relevant details to be read.
Incomplete, damaged, unintelligible or illegible entries can be treated as invalid, so applicants should check their information and attachment before sending the email.
Step 4: Send the Application
Entries are made by emailing: mamiaparentfund@aldi.co.uk
Applicants should send the information from an email account they control.
The current Aldi Mamia New Parent Fund terms and conditions set out the formal entry requirements, dates, prize restrictions and eligibility rules.
What Are the Aldi Mamia Receipt Rules?
A qualifying receipt is central to the entry process.
It must show that a Mamia product was purchased at a UK Aldi store. More importantly, the receipt must be dated within the seven days immediately before the application is submitted.
For example, someone planning to enter should not assume that any Mamia receipt collected during 2026 will remain valid until the January 2027 closing date.
The overall promotion may run for approximately a year, but each individual receipt has a much shorter entry window.
Keeping the latest receipt and applying promptly is therefore important for anyone who intends to participate.
Can You Enter the Aldi New Parent Fund More Than Once?
No. The current rules state that no more than one entry may be made per person.
Aldi also states that anyone found creating or using multiple email accounts to enter the promotion will be ineligible to receive a voucher.
That condition can be easy to misunderstand because Aldi chooses one winner every seven days. Weekly prize selection does not mean an individual entrant is allowed to submit a new application every week.
Applicants should therefore send one valid entry rather than repeatedly submitting the same or different receipts.
How Much Can You Win From the Aldi Mamia New Parent Fund?
Each winner receives a £100 digital Aldi voucher.
There are 52 prizes available, which gives the promotion a total prize value of £5,200.
The voucher is sent to the email address used by the entrant, making it important to provide an accurate address that the applicant regularly checks.
The prize cannot be transferred to another person, and Aldi does not offer a cash alternative.
Families comparing the prize draw with more formal household support should keep the two separate.
The amount a household can receive under Universal Credit rates for 2026 to 2027 depends on benefit rules and personal circumstances, whereas the Mamia fund is a commercial prize draw with randomly selected winners.
What Can You Buy With the £100 Aldi Voucher?
The £100 voucher is not restricted only to Mamia products.
Aldi’s conditions state that winners can spend the voucher on products in UK Aldi stores, subject to the restrictions attached to the prize.
One notable exception applies to Stage 1 First Infant Milk, which cannot be bought using the Mamia New Parent Fund voucher.
This means a winning household could potentially use the voucher towards a broader Aldi shop rather than spending the full amount exclusively on nappies, wipes or baby food.
Normal store availability will still matter when using the prize. Shoppers planning purchases around public holidays can also check current bank holiday supermarket opening times before travelling.
Aldi Mamia New Parent Fund 2026 Key Details
| Detail | What applicants need to know |
|---|---|
| Scheme | Aldi Mamia New Parent Fund |
| Type | Prize draw |
| Prize | £100 digital Aldi voucher |
| Number of prizes | 52 |
| Total prize value | £5,200 |
| Winner selection | One every seven days |
| Minimum age | Over 18 |
| Residency requirement | UK resident |
| Purchase requirement | Mamia purchase from a UK Aldi store |
| Receipt requirement | Dated within seven days before entry |
| Entry limit | One per person |
| Application method | |
| Application email | mamiaparentfund@aldi.co.uk |
| Opening date | 23 January 2026 |
| Closing date | 23 January 2027 at 23:59 |
| Consumer contact number | 0800 042 0800 |
The conditions of the promotion remain important even after an entry has been submitted. Aldi reserves the right to reject applications that do not comply with its requirements.
When Does the Aldi Mamia New Parent Fund Close?
The current Mamia New Parent Fund entry period runs from 00:01 on 23 January 2026 until 23:59 on 23 January 2027.
The January 2027 closing date is particularly important because references to the “2026” fund could lead some consumers to assume it finishes at the end of December.
It does not under the current timetable.
The separate seven-day receipt condition still applies, however. Someone entering close to the final deadline will still need a qualifying Mamia receipt dated within the required seven-day period.
Aldi also reserves the right under its conditions to cancel, modify, suspend or terminate the promotion in certain circumstances, so applicants entering later in the promotional period should check that the scheme remains open.
How Are Aldi Mamia New Parent Fund Winners Chosen?
Aldi states that independent judges select one winner at random every seven days.
The selection is made from valid entries received during the previous seven days.
A qualifying purchase and valid application therefore provide an opportunity to participate but do not guarantee a £100 voucher.
Aldi says it will attempt to contact a successful entrant using the email address supplied when the person entered.
If the company cannot reasonably contact the winner within one week of its first attempt, it can withdraw the prize offer and select an alternative winner.
Applicants should consequently make sure that the email address entered is accurate and monitor their inbox after applying.
Aldi Mamia New Parent Fund Contact Number
There is no separate telephone number published specifically for the Mamia New Parent Fund in the current promotion conditions.
For general contact, Aldi provides the customer service number: 0800 042 0800
The application itself is not made over the telephone. Entrants must use mamiaparentfund@aldi.co.uk and include the information and receipt required under the promotion rules.
Consumers who need general help can also use Aldi customer support for store information and other customer enquiries.
A separate press-office telephone number can sometimes appear alongside Aldi news announcements. That is intended for media enquiries and should not be confused with the consumer customer service number.
Would Your Aldi Mamia Entry Pass the Main Checks?
Test the receipt window and the key entry conditions before sending your New Parent Fund application.
for each selected winner
1 · Test your receipt
Build your entry
Tap each statement that applies. These are the core conditions highlighted in the article.
Entry status
Complete the checks above
A valid application also needs the required personal information, an email account you control and a clear photograph of the receipt.
Why Has Aldi Brought Back the Mamia New Parent Fund?
Aldi has continued the Mamia New Parent Fund as part of its efforts to position its baby range around affordability for families.
Recurring baby-related purchases can include nappies, wipes, toiletries, food and other household essentials, meaning costs continue well beyond the initial purchases made before a child is born.
The £100 prize is intended to help selected winners with those everyday costs, although the structure of the fund means only successful entrants receive the voucher.
Parents reviewing their household finances may also be assessing other forms of help available during 2026.
Information about cost-of-living support and payments in 2026 can be considered separately because government support and supermarket prize draws operate under entirely different eligibility systems.
How Much Can New Parents Spend on Baby Essentials?
There is no single amount that every new parent will spend because household costs depend on the products used, how often they are purchased, feeding choices, the child’s needs and whether families choose branded, supermarket-own or reusable alternatives.
What is more consistent is that many baby-related expenses are recurring.
Nappies, wipes and toiletries may need to be bought repeatedly, while feeding and food costs change as a child grows. Clothing sizes can also change quickly during the first year.
For that reason, a £100 supermarket voucher could have practical value to a winning household even though it will not cover every expense associated with having a baby.
Families interested in supermarket initiatives aimed at children may also be familiar with the Tesco Free Fruit for Kids scheme, although it operates very differently from Aldi’s prize draw and has its own conditions.
Is the Aldi Mamia New Parent Fund Worth Entering?
For consumers who already intend to purchase Mamia products, the entry process may be relatively straightforward.
A qualifying shopper needs to retain the receipt, take a clear photograph and submit the required details within seven days.
There is no guarantee of receiving £100, however. The promotion should therefore be treated as an opportunity to enter a prize draw rather than as a saving that can be included in a household budget.
Buying products solely because of the possibility of winning may not make financial sense for someone who would not otherwise purchase them.
The fund is more relevant to shoppers who already use, or were already planning to buy, Mamia products and can satisfy the entry conditions without making unnecessary purchases.
What Should Parents Check Before Applying?
Before submitting an entry, check that you are a UK resident aged over 18 and that the receipt shows a Mamia purchase made at a UK Aldi store.
The receipt should still be within the seven-day entry window.
Make sure the photograph is readable and that the email contains your full name, country of residence and email address.
The application should be sent from an email account you control, and you should not make additional entries after submitting the first one.
It is also worth checking the email address carefully before sending. If an applicant wins, Aldi uses the address supplied with the entry to make contact and send the digital voucher.
Conclusion
The Aldi Mamia New Parent Fund gives eligible UK shoppers a chance to win one of 52 £100 digital Aldi vouchers during a promotion running into January 2027.
The main requirements are specific. Entrants must be over 18 and resident in the UK, make a Mamia purchase at a UK Aldi store and submit a photograph of the receipt within seven days of that purchase.
Only one entry is permitted per person, and receiving a voucher is not guaranteed because winners are selected at random.
The current closing time is 23:59 on 23 January 2027, but anyone intending to apply should pay particular attention to the much shorter seven-day receipt window rather than relying only on the overall promotion deadline.
Frequently Asked Questions
What is the Aldi Mamia New Parent Fund?
The Aldi Mamia New Parent Fund is a prize draw aimed at parents and carers. Eligible entrants have the chance to win a £100 digital Aldi voucher, with 52 prizes available during the promotional period.
How do I apply for the Aldi Mamia New Parent Fund?
Applicants must email mamiaparentfund@aldi.co.uk with their full name, country of residence, email address and a photograph of a qualifying Mamia receipt from a UK Aldi store.
How old can my Mamia receipt be?
The receipt must be dated within the seven days before the application is submitted. A receipt outside that period does not meet the stated entry requirement.
Can I enter the Aldi Mamia New Parent Fund every week?
No. The current rules allow no more than one entry per person. The fact that a winner is selected every seven days does not mean applicants can submit a new entry each week.
What is the Aldi Mamia New Parent Fund contact number?
Aldi does not publish a dedicated telephone number specifically for the Mamia New Parent Fund. Its consumer customer service number is 0800 042 0800.
When does the Aldi Mamia New Parent Fund close?
The current closing time is 23:59 on 23 January 2027. Entries originally opened at 00:01 on 23 January 2026.
What can I buy with the £100 Aldi voucher?
The winning voucher can be spent on eligible products in UK Aldi stores. Stage 1 First Infant Milk is specifically excluded under the prize conditions.
Do I have to prove that I am a new parent to apply?
The published entry requirements do not state that applicants must submit a birth certificate or separate proof that they recently became a parent. Entrants must instead satisfy the formal age, residency, purchase and application requirements.
